Why did we build it?

In Web3, the real game isn’t polished apps or endless grinds - it’s tokens that capture lightning in a bottle and give everyone a fair shot.

Launchpads like pump.fun and virtuals.io proved it: the token is the product. They democratised creation and slashed time-to-market, but games and apps are still stuck in old patterns - launches that aren’t fair or aligned with token holders. By the time they’re built, attention has moved on. Distribution and engagement are king.

The old mindset says games are the product. That’s backward. Tokens are the core - games and apps exist to fuel them. They drive awareness, generate revenue, and feed value back into the token, creating a compounding flywheel.

Future gaming and app tokens will be native to Web3, built around hyper-financialised incentives where risk is real and rewards are massive. Users aren’t here for casual play - they’re here to take part.

A flywheel means that every player action drives value back into the token, which in turn funds more activity - creating continuous, compounding growth. These are hyper-financialised incentives: risk-and-reward mechanics coded directly into the token itself, rather than external reward systems.

Forest Protocol makes this flywheel real:

• Campaign OS - launch playable tokens and their flywheels in minutes, with orchestration for growth, distribution, revenue, and retention.

• Launchpad & AMM - native liquidity that powers the ecosystem, aligns incentives, and keeps value circulating.

Turn ideas into tokens instantly, and build ecosystems where engagement fuels value - and value fuels growth.